Why Tradespeople Should Be Using Social Media – It’s a Game-Changer

Let’s be real – times have changed. Word of mouth is still golden, but in today’s world, it’s social media that gets you seen. If you’re a plumber, sparkie, chippy, or decorator and you’re not posting your work online… you’re missing out. Big time.

I’ve seen it firsthand with Mick’s Woodwork Wonders. What started as a few clips in the workshop turned into over 170,000 followers across platforms and a bunch of exciting brand opportunities. All from picking up my phone and showing what I do day to day.

Here’s why social media matters for tradespeople:

✅ Free exposure – Every photo, video, or tip you post is a potential customer, follower, or brand watching.

✅ Trust builder – People want to see your work before they hire you. Showcasing your projects builds trust before you’ve even met them.

✅ Attracts brands – Brands are watching for real creators with real audiences. Even with a small but engaged following, you’ve got value.

✅ Connect with others – Other trades, suppliers, and future customers are all on Instagram, TikTok, Facebook, and YouTube. Be where they are.

✅ Document the journey – You don’t need to be flashy. Just be real. People love seeing the process, not just the finished job.

If you’re already putting in the graft every day, why not film it? Share a before-and-after, a handy tip, or a simple time-lapse. You never know who’s watching. Could be your next customer – or your first brand deal.

So get your work online. Show your face. Share the story. Social media isn’t just for influencers – it’s for grafters too.

#TradesOnSocial #MicksWoodworkWonders #TradieTips #SocialMediaForTrades #ContentNotComplicated #InstallerShow2025 #GetSeenGetHired

Would you like a TikTok, Instagram Reel, or LinkedIn post version of this too? I can also make it into a talking head or faceless script if you're planning to turn it into a video.